Hi, I'm Fei.

Currently, I am designing the future of college search and recommendations at Cappex.

Personas, jobs to be done, user needs = goals + pain points

How to capture unmet user needs using the personas and jobs-to-be-done framework.


What my color-blindness taught me about design

A story regarding myself growing as a color-blind designer and color accessibility in design.


Service Recovery in Long-term Oriented Cultures

Handling service failures in different cultures based on quantitative research.


UX strategies to guide users through a complicated journey

Are you designing a complicated and somewhat confusing user journey?


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  • Name: Fei Ren
  • Title: Product Interaction Designer
  • Experience: 3-5 years
  • Email: renfei1992@gmail.com

Hi, my name is Fei. I'm an interaction designer and I design for users.

I'm a user-centered design practitioner. Research and design are the main parts of the work I do. For research, I help you learn about your users and products. I help you learn before shipping and after shipping. For design, I help you turn ideas into user-friendly products and services.
The greatest of asset of me is knowing what effort has to be made to solve problems. UX design is not a checklist or a fixed process. Answering a question is easy; asking the right question is hard.

User Research
Interaction Design
Visual Design
Front-end Dev

"The only thing worse than being blind is having sight but no vision"